Overvaluing might be a tempting strategy and its the case many agencies take this route to gain your business, but it’s going to make the job of finding a buyer much harder. Most of a property’s interest comes in the first few days. Getting the price right at the start matters which is why we consult with you and take an open and honest approach.
Why?
Your property is sent out as a new listing in Rightmove’s instant alert emails. The keenest buyers and tenants are searching on Rightmove every day and most will sort by “newest listed” first. This is our chance to maximise interest. At an inflated price, it’ll get less interest than it would’ve done if priced competitively. Properties that sell typically generate at least 40% more interest than comparable properties on the market over the first 3 weeks. Achieving this much interest is virtually impossible at an inflated price.
The “99p” style of psychological pricing is outdated and simply doesn’t work in the world of online home hunting. Instead, setting the price at one of Rightmove’s minimum or maximum price points makes absolute sense. This will ensure a property is seen by people searching both up to and from a certain price. Listings that are priced in this way get 11% more views than those that aren’t.
If a home sells within 25 days, it has a 94% chance of completing. If it takes over 100 days, that chance drops to just 56%. (Source: Rightmove research)